Latest Acquisitions (May 2021)

Englebert Magazine, Belgium 1929. Language – French

Page after page of stunning Art Deco adverts. Mostly black and white but some striking colour examples for companies such as ‘Minerva’.

Editorial content covers lifestyle, art by artists such as ‘Baugniet’ and sporting reviews.

NY Correspondent George W Sutton Jnr reviews the American cars “Bruits de Moteurs…Americans” trans. “The sounds of the American engines”.

Also contains schematic drawings and photographs of the latest makes and models produced and sold in Belgium.

The Illustrated London News, Nov 2 1935.

The Illustrated London News was established in 1842 and ran through to 2003. The paper featured in-depth editorial stories with a Conservative edge. In addition to the extensive editorial articles on a diverse range of topics there are lovely photographs, some in colour and the advertising is geared toward the well-heeled affluent and elite members of society.

In this November 2nd issue of 1935 are several key events reported and written up into informed articles designed to equip readers with intelligent and informed drawing room or dinner party topics of conversation. Highlights included in this issue:

·        Italo-Abyssinian conflict of October 1935 pp. 721-726

Report with extensive photographic coverage of Italy’s invasion of Adowa, Abyssinia.

·        The Heston Phoenix Aeroplane p. 727

Photographs and detailed schematic drawings of the Heston ‘Phoenix’ aeroplane – the worlds first ‘silent’ aeroplane. Illustrated News calls it “a ‘sociable’ aircraft in which ordinary talk is possible.”

·        The Empire’s defence needs: The British Army in 1914 and 1935. P. 729

A scathing critique comparing the number and fitness of both officers and overall numbers in the British Army at the beginning of world war one and during the interwar years.

·        “Stone age man’s animal contemporaries in East Africa, Newly Found Beast Exists.” Pp. 723-733

Reconstruction drawings and accompanying article by Dr Leakey on new finds and postulating that mammoths may still be living in the dense forests of East Africa with the much-debated semi-mythical Nandi Bear. Beautiful double-page charcoal artists drawings of a “periscopic” Hippopotamus, antlered Giraffe, giant tortoise and species possibly surviving – Chalicctherium: extinct East African animals as they might have lived.

·        Central section: Portrait of King George of Greece.

Beautiful full-colour portrait of King George of Greece, by renowned royal portrait artist P.A. De Laszlo M.Y.O., Painted July 1934.

·        Advert for Booths Dry Gin. p. 747

Fabulously glamourous advertisement, complete with a cocktail recipe to try at home!

• ½ Booths dry gin

• ¼ Grand Marnier

• ¼ Passionfruit juice

• 1 Dash Grenadine

• Mixed in glass with ice. Serve in a tumbler of choice.

·        Schweppes Tonic advertisement. p. 749

Full page humourous caricature style advert with an entertaining and catchy limerick. 

·        Back page: Full-colour Dewar’s ‘White Label’ whiskey advertisement.

Featuring burglars stumbling across a bottle of Dewars.

The Motor, 1936 – Show Catalogue

Comprehensive show catalogue added to our motoring and transport collections.

Adverts for:

Aston Martin – Always fast – but never flurried! New “15/98” hp engine

p. 153 MG Roadster

p. 185 – 237 Second-hand classifieds by make and model

p. 239 to 241 – Small business classifieds

p. 242 Car accessory advertisements, includes tow bars and trailers and

p. 243 – Light bulbs

Motor Racing and Motor Rally Monthly.

Addition to existing collection: April 1958, July 1958, October 1959, February 1960 and February 1961.

The strapline for this publication reads “Official organ of the British Racing and Sports Car Club.”

For this publication we have an incomplete collection of 82 issues – we are interested in extending this collection. Please get in touch if you have copies which you think we would be interested in.

Trade Catalogue for E.N Moody & Sons, 1963.

Interesting little booklet featuring creative advertising of florist supplies. Has an interesting cut out of the front cover for an eye-catching and unusual advertisement for the trade catalogue.

17th International Trophy Meeting British Racing Drivers Club. May 1965, Silverstone.

Articles by Paul Garnier, adverts in black and white, accompanied by photographs of motoring racing in action. An interesting mix of artwork and photographs in adverts.

“Harrisons of Leicester” Bi-Centenary promotional booklet.

Celebrating 200 years in business between 1764 and 1964, this booklet was commissioned by the owners as a history of the company to be distributed to staff, current and potential customers.

Features colour photographs of the Harrisons shops over the years. A delightful potted history of one of Leicester’s longest-running companies.

Lincolnshire Life

Editions added this month: February/March – December 1965, April – December 1966, June – July 1967 and September – November 1967.

Editorial content, local interest magazine featuring various styles of adverts for larger upmarket Lincolnshire businesses. Including reviews of the country show, society pages and smaller ‘round ups’ of places to eat out locally. A window into middle-class life in Lincolnshire during the mid-1960s.